RAM Center, Industrial Systems Group
Creative Challenge
• Incorporate new logo on marketing materials
• Shoot large format photography on-site within
a tight frame while engineers completed final
stages of product design
Strategy
• Design and produce custom die-cut pocket folder to
hold product sell sheets inserted for customer needs
• New cohesive design included:
- Web site design
- Targeted ad campaign
- Trade show displays & print materials
- Event planning
- Writing and photography
West End Liquor