Fairview Red Wing Medical Center
Marketing Campaign
•
Design and produce marketing materials to educate
area residents
about Fairview's new state-of-the-art
health care
facility which opened December 2001
Strategy
• Designed
a cohesive look for a multi-faceted year-long marketing
campaign including:-
Media Kit-
Directory of Services and Providers-
Brochure and Video Presentation-
On-site displays at several clinics and hospital-
Grand opening signage-
Grand opening tour book (distributed to over 5000
area residents who attended)
